Email & CRM Marketing

Looking to build stronger customer relationships, boost engagement, and turn cold leads into loyal customers? You’ve landed at the right place. Optivana is a results-driven digital marketing agency in Delhi helping businesses scale with powerful, personalized Email and CRM Marketing services.

Why Email & CRM Marketing Matter More Than Ever?

In today’s fast-moving digital world, customer experience is the new battlefield. With smart automation, data-backed segmentation, and timely email journeys, you can drive retention, loyalty, and revenue — without spending a rupee on ads. That’s where Optivana comes in — turning your email list into a conversion machine.

Our Email & CRM Marketing Services Include:

Email Campaign Strategy & Automation
We plan, build, and execute automated email workflows for onboarding, cart recovery, win-back, and more — all designed to guide your leads through the funnel.

CRM Setup & Optimization
Whether it’s HubSpot, Zoho, Salesforce, or Mailchimp, we help you set up, integrate, and streamline your CRM for optimal tracking and lead nurturing.

Personalized Email Content & Design
From welcome emails to promotional blasts, we craft compelling, mobile-friendly emails that your audience actually wants to read (and click!).

Behavioral Segmentation
We segment your audience based on user behavior, purchase history, and engagement — so your message hits the right inbox at the right time.

Drip Campaigns & Lead Nurturing
Educate and convert over time with targeted drip campaigns tailored to buyer intent and lifecycle stage.

Performance Tracking & Reporting
Get real-time insights into open rates, click-throughs, conversions, and more. Every campaign is monitored, measured, and optimized.

Industries We Work With

E-commerce
Healthcare
Real Estate
Education
D2C & Retail
Finance
SaaS & Startups

Frequently Asked Questions

What CRM platforms do you support for integration and automation?

We work with a wide range of CRM tools including HubSpot, Zoho, Salesforce, Mailchimp, Klaviyo, and more. Whether you're setting up a new CRM or optimizing an existing one, we ensure seamless integration with your marketing stack.

How can email marketing help my business grow without paid ads?

Email marketing allows you to nurture leads, recover abandoned carts, re-engage dormant users, and increase repeat purchases — all through personalized and automated communication. It’s one of the most cost-effective ways to generate consistent ROI and long-term customer loyalty.

What kind of email campaigns do you offer?

We design and execute various campaigns including welcome sequences, drip campaigns, cart recovery, product promotions, newsletters, win-back emails, event announcements, and more — all tailored to your business goals and customer journey.

Can you create content and design for our emails too?

Absolutely! Our team handles both content creation and responsive email design — ensuring your emails are not just beautifully branded, but also engaging, click-worthy, and mobile-friendly.

How do you measure the success of an email campaign?

We track all the important KPIs — open rates, click-through rates (CTR), bounce rates, conversions, and revenue attribution. Our team provides you with clear reports and actionable insights so you know what’s working and where we can improve.

Call us:

Performance Marketing

Brand Strategy & Identity

Campaign Design & Strategy

Website Development

Search Engine Optimization (SEO)

SMS & WhatsApp Marketing

Content Marketing